Client
Services
-
Tourism
overview
Post-COVID, the Amazing Thai Fest became a crucial platform to reintroduce Thailand as a premier travel destination. Commissioned by the Tourism Authority of Thailand, we showcased the country’s rich culture, cuisine, fashion, and traditional sports at NYC’s Oculus, sparking renewed interest in Thailand’s vibrant festivals and tourism.
Key Objectives
The festival’s core objective was to build confidence among tourism partners and international travelers, highlighting that Thailand is fully open and ready to welcome visitors safely post-pandemic. Amazing Thai Fest was crafted to inspire and spark excitement, driving interest in Thailand as a top travel destination.
SOLUTION
iconic venue + partners + messaging
- the oculus at world trade center
We selected NYC’s iconic Oculus for the Amazing Thai Fest to amplify the event’s impact and visibility. Its renowned status and constant flow of locals and tourists offered the ideal stage to captivate and engage a diverse audience, ensuring maximum exposure for our message.
- Key partnerships
Through clear value propositions and effective outreach, we quickly garnered support from 16 restaurant partners, airlines, and Thai businesses. This collaborative approach highlighted mutual benefits and revitalized tourism, strengthening partnerships in the process.
- Strategic Communication
We developed a sensitive yet compelling communications strategy that addressed lingering COVID-19 fears, promoting Thailand’s safety and readiness as a top-tier destination. By highlighting its allure, we successfully shifted perceptions and reignited interest in Thai tourism.
200M
impressions
+$300K
total food sales
20K
event attendees & visitors
Revitalizing Tourism Through Cultural Celebration
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